Creator Science #145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
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Apr 18, 2023 In this engaging conversation, Matt McGarry, the owner of Growletter, shares his mastery of email acquisition strategies that have fueled significant growth for top newsletters like The Hustle and Codie Sanchez. He breaks down how paid acquisition works, what costs to expect, and how to run a successful email campaign. Matt also highlights the balance between engaging newsletters and lead magnets, the nuances of Meta advertising, and innovative AI tools for creators. Whether you’re just starting or looking to scale, his insights are invaluable.
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Profitable Email List Growth
- Instead of directly advertising course sales, focus on building an email list profitably.
- Aim for a short payback period (e.g., 30 days) on ad spend for new businesses.
Calculating ROI
- Calculate ROI by considering subscriber value, CPA, and conversion rates.
- Track subscriber journeys from ad clicks to product purchases to measure effectiveness.
Effective Ad Content
- Highlight newsletter benefits, social proof, and authority in Facebook Ads.
- Showcasing reader testimonials and affiliations increases subscriber conversion rates.