The WARC Podcast The evolution of media's connected consumer
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Feb 26, 2026 Eva Krautaylor, Global Insights Director at Warner Bros. Discovery, breaks down what drives content choice. Artie Bhaskaran, Global Head of Ad Research at Snap, discusses creator research and industry sentiment. Alex Brownsell, Head of Content for WARC Media, reports on trends from the Media Insights & Engagement Conference. They cover sports and YouTube growth, AI's role in discovery and ads, creator strategies, microdramas and fragmentation.
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Industry Forum Reveals TV And Research Shifts
- The Media Insights & Engagement Conference gathers senior research leaders from major media owners to discuss trends like TV's changing shape and research innovations.
- Alex Brownsell reported participation from Amazon, YouTube, Paramount, TikTok, Fox and New York Times, highlighting industry-wide focus on audience behaviour and effectiveness.
YouTube Is Redefining TV Viewing
- YouTube is taking significant viewing share, driving both long-form niche watch time and short-form via Shorts, reshaping what we call TV viewing.
- Examples include true crime, long reaction videos and Shorts capturing both heavy and short viewing sessions.
AI Touches Discovery Production And Commissioning
- AI is permeating content discovery, production and advertising, causing both excitement and concern about quality and 'AI slop' on platforms.
- Discussions noted AI used for commissioning and the rise of low-quality AI-generated content labeled as 'brain rot'.