Artie Bhaskaran
Global Head of Ad Research and Insights at Snap who co-chaired the conference and shares perspective on industry sentiment and creator research findings.
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Feb 26, 2026 • 27min
The evolution of media's connected consumer
Eva Krautaylor, Global Insights Director at Warner Bros. Discovery, breaks down what drives content choice. Artie Bhaskaran, Global Head of Ad Research at Snap, discusses creator research and industry sentiment. Alex Brownsell, Head of Content for WARC Media, reports on trends from the Media Insights & Engagement Conference. They cover sports and YouTube growth, AI's role in discovery and ads, creator strategies, microdramas and fragmentation.
