Eva Krautaylor
Global Insights Director at Warner Bros. Discovery who presents research on the psychology of content engagement and drivers of content choice.
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Feb 26, 2026 • 27min
The evolution of media's connected consumer
Eva Krautaylor, Global Insights Director at Warner Bros. Discovery, breaks down what drives content choice. Artie Bhaskaran, Global Head of Ad Research at Snap, discusses creator research and industry sentiment. Alex Brownsell, Head of Content for WARC Media, reports on trends from the Media Insights & Engagement Conference. They cover sports and YouTube growth, AI's role in discovery and ads, creator strategies, microdramas and fragmentation.
