The Millionaire Real Estate Agent | The MREA Podcast 125. Stop Guessing the Algorithm: A 2026 Social Plan for Agents With Rachel Adams Lee
Mar 9, 2026
Rachel Adams Lee, a top-producing Sacramento agent and social media coach who runs a $60M+ team, shares her nine-step system for treating social as a lead machine. She covers five content pillars, scroll-stopping hooks, the Rule of 5-5-5, two-hour lead-gen blocks, and building a digital storefront to convert engagement into referrals.
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From 200 Doors To Wall Street Journal
- Rachel struggled early: she door-knocked 200 doors weekly and hosted three open houses each week without selling for four months.
- That grind produced 39 sales in year one, then 109 and 123, leading to national recognition.
Write A Two Second Scroll Stopping Hook
- Craft a strong hook: you have about two seconds to stop the scroll with the first words on screen.
- Rachel uses 'scroll stopping unhinged' hooks (often sourced from ChatGPT) to grab attention.
Run Two Hour Lead Gen Blocks
- Convert engagement into relationships via two-hour lead-gen blocks where you DM likers with personal questions.
- Rachel messages likers referencing the post and a personal detail, asks a question, then nurtures toward referrals.