App Marketing by App Masters Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
23 snips
Jul 8, 2024 
Expert Marcus Burke shares insights on Meta ads intricacies, SKAN, AEM, Web2app, creative testing, and scaling campaigns. Strategies for lookalike audience creation, ad campaign optimization, conversion tracking challenges, and A/B testing creatives. Tips on increasing subscriptions, prolonging ad creatives lifespan, and optimizing cost efficiency in Facebook ads. Insights on app install costs, ASO strategies, and competitor creatives in Meta Ads Library.
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Lookalike Audiences
- Aim for 10,000 entries for lookalike audiences on Meta, due to low match rates.
- Base lookalikes on subscribers, not installs, for better quality and ROI.
Campaign Setup
- Consolidate campaigns initially, using one campaign and ad set for focused optimization.
- Expand ad sets as budget increases and learnings emerge, allowing for strategic budget allocation.
Age-Based Insights
- Ask for age during onboarding to gain insights into audience demographics and conversion rates.
- Use this data to optimize campaign targeting and creative messaging.