Marcus Burke
Meta ads consultant and advisor to subscription apps, known for helping companies scale Meta ad performance and for presentations on AI-driven ad strategies and signal engineering.
Top 3 podcasts with Marcus Burke
Ranked by the Snipd community
23 snips
Jul 8, 2024 • 1h 27min
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
Expert Marcus Burke shares insights on Meta ads intricacies, SKAN, AEM, Web2app, creative testing, and scaling campaigns. Strategies for lookalike audience creation, ad campaign optimization, conversion tracking challenges, and A/B testing creatives. Tips on increasing subscriptions, prolonging ad creatives lifespan, and optimizing cost efficiency in Facebook ads. Insights on app install costs, ASO strategies, and competitor creatives in Meta Ads Library.
20 snips
Apr 3, 2024 • 1h 2min
Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant
Marcus Burke, an Independent Consultant specializing in Meta ads, discusses the benefits of Meta Ads's vast reach and precision targeting. He shares tactics for scaling subscription apps, including starting with broad targeting and gradually becoming more specific. Burke emphasizes the importance of strategic targeting, creative diversity, and navigating SKAN with patience for successful ad campaigns.
8 snips
Jan 28, 2026 • 51min
9: Frameworks for Meta's AI-driven advertising w/ Marcus Burke
Marcus Burke, a Meta ads consultant who helps subscription apps scale, breaks down AI-driven ad strategies and signal engineering. He explains why blended CPA is misleading. He shows how creative format dictates placement and audience. He covers structuring ad sets by expected delivery, using value rules, and aligning onboarding and product design to improve ad signal.
