App Marketing by App Masters

This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever.In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app.If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work.You will discover:✅ How to build high-converting paywalls using AI (live demo)✅ The craziest paywalls that surprisingly work✅ Real-time paywall ideas from the audience (and building them live)✅ Creative monetization experiments most apps aren’t usingLearn More:Get more out of your paywall with:https://tryhelium.com/You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠⁠https://encorekit.com/*********************************************Want to know what ads your competitors are running right now?SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.Check it out at https://www.socialpeta.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Want to convert more free users into paying customers?In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue.If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue.You’ll learn:✅ 3-Screen Paywalls that increase subscription conversions✅ Trial-to-Discount Strategy to convert hesitant users✅ Paid Intro Offers that outperform free trials✅ Reverse Trials that turn free users into paying subscribers✅ Pay-What-You-Want Pricing to increase purchase conversionsIf you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base.Want access to the full video course? Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies:https://appfounders.coWatch - How a Solo Founder Built a $30K/Month App with 5.2M Installs:https://youtube.com/live/jN6e9sSyaoo?feature=shareYou can also watch this video here: https://youtu.be/FWF_AbsR0qc*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

A founder’s journey from three flops to a kettlebell app making tens of thousands monthly. Validation with landing pages and waitlists before building. Fast MVP launches, brutal onboarding and monetization A/B tests, and a viral content push that grew a huge social following. An accidental billing bug that produced a major revenue spike and practical tactics for profitable paid ads and creator partnerships.

A demo of a lightweight analytics dashboard built for indie developers. Walkthroughs cover installs, revenue trends, and revenue-per-install as a key KPI. The tool highlights conversion rates, revenue breakdown by plan, and country-level performance. Upcoming features include AI summaries of reviews and multi-app support with simple pricing.

David Barnard, Growth Advocate at RevenueCat and Sub Club host, breaks down RevenueCat’s massive subscription app benchmarks. He covers why legacy apps still dominate revenue, the split between runaway winners and shrinking apps, hard paywalls outperforming freemium, AI apps’ high revenue but poor retention, and the rising role of web-to-app funnels.

Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile web✅ How poor deep linking kills installs and revenue✅ Smart banner mistakes even big brands make✅ How Nike and Sephora handle web-to-app differently✅ How to fix your mobile growth funnel todayIf you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:✅ Increase app installs✅ Improve onboarding conversions✅ Reduce cart abandonment✅ Boost in-app revenue✅ Create seamless deep linking experiencesWe review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine:✅ Direct app install from smart banners✅ Seamless product-level deep linking✅ Reduced friction from web to app✅ Better attribution and analyticsIf you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue.Fix the funnel. Improve the journey. Increase app revenue.🔗 Learn more about web-to-app challenges on the AppsFlyer blog → https://bit.ly/3Nm5C9wReady to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7WgdYou can also watch this video here: ⁠⁠https://youtu.be/3PopKGfRj10

Zakhar Azatian, a bootstrapped technical solo founder behind BeHard who has grown B2C apps to 1M+ users and $1M+ ARR. He discusses scoring and validating ideas with data, launching fast with one-week MVPs, treating App Store search as a technical optimization, and running heavy creative testing and gamification to boost retention and referrals.

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit.You'll learn:✅ How to sell apps on Flippa✅ Common mistakes founders make during exits✅ When it’s the right time to sell your startup✅ Why distribution matters more than productSteve also explains how he scaled App Masters from a side hustle into a 30+ person global team, and why he shifted from selling businesses to acquiring them.If you’re a startup founder, SaaS operator, app developer, or entrepreneur thinking about selling your company, this episode breaks down the exit process step by step.🚀 #1 Platform to Buy & Sell Online Business:https://referral.flippa.com/j7zo8so2ql98🚀 Join the App Founders Community:www.appfounders.coWork with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: ⁠⁠https://youtu.be/Zh1E8ewIddo*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026.With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.You’ll Learn:✅ How top apps structure paywalls to increase conversions✅ The smartest way to use trial-to-discount and paid intro offers✅ How to recover lost revenue with winback and triggered discount strategies✅ Pricing psychology tactics that increase ARPU without hurting conversionLearn More:Subscribe to the newsletter and get free access to the App Growth Playbook:https://appmasters.com/appgrowth-playbook/ You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

They argue distribution matters more than features and explain channel market fit as the top priority. ASO and keyword research for organic growth are covered. Apple Search Ads as a launch tactic and social ad funnels with web-first flows are discussed. Strategies include charging early, viral content testing on TikTok, and a controversial lifetime-free promotion to spike downloads.