App Marketing by App Masters

The Simplified App Analytics Tool Every Indie Dev Needs

Mar 17, 2026
A demo of a lightweight analytics dashboard built for indie developers. Walkthroughs cover installs, revenue trends, and revenue-per-install as a key KPI. The tool highlights conversion rates, revenue breakdown by plan, and country-level performance. Upcoming features include AI summaries of reviews and multi-app support with simple pricing.
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ADVICE

Use A Lightweight Dashboard For Core KPIs

  • Do use a simplified analytics dashboard to surface the most important KPIs like installs, revenue, and revenue per install instead of digging through App Store Connect reports.
  • AppSignals shows trend insights, revenue-per-install math, and install-to-paying conversion so indie devs can quickly judge break-even and experiment impact.
ANECDOTE

Steve Shows The AppSignals Demo

  • Steve demos AppSignals and credits his team for building a simplified alternative to App Store Connect and RevenueCat.
  • He walks through logging in, connecting, and immediately seeing simplified app data in the dashboard.
INSIGHT

Higher Revenue Can Come From Better Conversion

  • Revenue can rise even when installs dip, so focus on conversion and pricing experiments, not just install volume.
  • Steve describes a case where installs dipped but revenue was up 61% after changing paywalls and onboarding.
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