Why 90% of Your Data is Wasted (and How AI Reclaims It) w/ Amit Prakash

I recently sat down with Amit Prakash, the brilliant mind who co-founded ThoughtSpot and led AI teams at Google and Microsoft, to talk about a massive shift happening in the data world.For decades, we’ve been forcing the "messy reality" of business into rigid database tables, losing about 90% of the actual information in the process.Amit is now building Ampup to flip that script. We dive deep into how he’s using dynamic ontologies to extract high-fidelity insights from unstructured data, like the nuances of a 60-minute sales call—to drive massive ROI.In this episode, we explore:- The "SaaSpocalypse" and the Future of Agents: Why the early stages of the sales cycle might soon be a "dance" between AI buying and selling agents.- Sales as Athletics: Why high-stakes negotiation is more like football than a desk job.- The "Business Brain": Moving beyond simple CRMs to a central strategy engine that understands every department’s unstructured data.- Human-to-Human Trust: Why large contracts will always require a human touch, even in an AI-saturated world.- Amit’s perspective on how AI can deliver real value to the GDP by fixing the "distribution bottleneck" of innovation is a must-listen for anyone in tech, data, or leadership.