
Amit Prakash
Co-founder and CEO building Ampup after co-founding ThoughtSpot and leading AI teams at Google and Microsoft; focuses on extracting insights from unstructured data and dynamic ontologies to improve sales performance.
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Apr 2, 2026 • 48min
Why 90% of Your Data is Wasted (and How AI Reclaims It) w/ Amit Prakash
Amit Prakash, co-founder of ThoughtSpot and founder of Ampup who led AI teams at Google and Microsoft, tackles how we lose 90% of data by forcing reality into rigid tables. He discusses extracting high-fidelity signals from unstructured sales conversations. Topics include dynamic ontologies, sales as athletic strategy, AI agents and coaching, and building a central Business Brain to capture hidden value.


