Next Level Podcast with Jeremy Miner

A New Generation of Sales Pros with Juliano Massarelli | Ep 401

Feb 11, 2026
Giuliano Massarelli, the 20-something life agent known as the Wolf of Insurance who built a high-volume social funnel, explains his playbook. He turns rejection into content and posts obsessively to stay omnipresent. He breaks down selling via DMs, tonality and pacing, the mirror-and-smile phone hack, coaching a young agency, and treating sales like a skills game.
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ANECDOTE

From High-School Content To Insurance Hustle

  • Giuliano Massarelli began selling by creating content in high school and burning the ships to force success.
  • He moved from fitness to an MCA shop then learned life insurance in Chicago and scaled by posting daily.
ADVICE

Be Omnipresent With Volume Posting

  • Post aggressively and omnipresently to own a niche on social platforms.
  • Giuliano posts 20–30 times some days to ensure people see him when they think of insurance.
INSIGHT

Turning Rejection Into Viral Content

  • Rejection can become the most shareable content by turning it into a relatable reaction.
  • Giuliano intentionally posts rejected calls and his dance response to create viral, empathetic moments.
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