The New Model of Selling
Selling to an Unsellable Generation
Book • 2023
The book offers a modern guide to sales, tailored for reaching a skeptical, well-informed audience.
It challenges traditional sales techniques, advocating for a more empathetic and question-based approach.
Miner introduces NEPQ (Need-Emphasizing Questioning), a methodology focused on understanding customer needs through strategic questioning.
The book emphasizes building trust and rapport, essential for selling to today's 'unsellable' generation.
By mastering NEPQ, salespeople can guide prospects to discover their own needs and arrive at a buying decision naturally.
The book provides practical strategies for adapting to the evolving landscape of sales and building long-term client relationships.
It challenges traditional sales techniques, advocating for a more empathetic and question-based approach.
Miner introduces NEPQ (Need-Emphasizing Questioning), a methodology focused on understanding customer needs through strategic questioning.
The book emphasizes building trust and rapport, essential for selling to today's 'unsellable' generation.
By mastering NEPQ, salespeople can guide prospects to discover their own needs and arrive at a buying decision naturally.
The book provides practical strategies for adapting to the evolving landscape of sales and building long-term client relationships.
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Jeremy Miner
A New Generation of Sales Pros with Juliano Massarelli | Ep 401
