The Joe Reis Show Marketing to Developers During the AI Gold Rush w/ Prashant Sridharan
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Feb 26, 2026 Prashant Sridharan, a 30-year product marketer who’s worked at Sun, Microsoft, AWS, Facebook and now Supabase, and author of Picks and Shovels. He explores the evolution of developer marketing, protecting communities from vendor overload, using AI to speed up mechanical marketing while keeping authentic storytelling, GEO for discoverability, and the thrill of live coding demos and keynote storytelling.
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Developer Marketing Is Standard Playbooks For A Unique Audience
- Developer marketing uses standard B2B/B2C playbooks but targets a more discerning, curious audience.
- Prashant notes developers are willing to try new tools and champion cool products, making adoption easier despite higher scrutiny.
Measure DevRel With Feedback Content Events And Community Health
- Measure DevRel by concrete outputs: product feedback, content engagement, event CTAs, and community health.
- Prashant tracks feature requests, view-to-signup funnels, short-link CTAs at talks and response/answer rates in communities.
AI Noise Will Boost Demand For In Person Authenticity
- AI content saturation is increasing demand for in-person, authentic experiences.
- Prashant predicts people will crave meetups and user conferences since LinkedIn and social feeds are full of AI 'slop'.
