Coach Em Up Podcast JUDD LIENHARD on Coaching Athleticism, Military Lessons, & Social Media Chaos | Ep. 108
Mar 24, 2026
Judd Lienhard, Army vet and coach who created the MASS Method, blends military grit with practical athletic training. He breaks down Movement, Athleticism, Strength, Speed. He shares stories of viral social media growth, mental health struggles, and building a coaching business. Expect candid takes on durability, real-world coaching, and navigating online chaos.
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Perfect Practice: Master Small Parts Before Speed
- Teach fundamental movement often and simply; perfect practice—distill skills to smallest parts and repeat slowly before adding complexity and speed.
- Judd learned this military maxim and applied it to youth coaching to build durable movement patterns.
Only Endorse Products You Actually Use
- When negotiating brand deals choose products you genuinely use to avoid cringey posts and make endorsements authentic.
- Reach out directly to brands you love and craft offers that align with your real usage.
Client Choosing A Purse Taught Pricing Confidence
- Early in his training career Judd hesitated charging high rates until a client prioritized an $800 purse over training; honesty convinced her to rejoin and she regained results.
- That moment taught him to value his service and confidently price coaching.
