Ninja Selling Podcast Showing Is Better Than Telling - NC016
Feb 21, 2019
They dig into showing value with visual pricing and market data instead of just talking about it. They cover collecting and repurposing testimonials across audio, video and text. Practical tips include documenting the transaction journey, creating teachable story arcs, and matching testimonial formats to each platform.
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Simple Ways To Capture Testimonials
- Solicit testimonials by thanking clients and asking permission to publish their words.
- Use free tools like Google Voice for an audio testimonial hotline that auto-records and transcribes messages.
Invest In Video Testimonials
- Capture video testimonials from raving clients; hire someone if needed.
- Host short interviews that live online and pull clips for postcards, websites, and social to create a long shelf life.
Preteach The Transaction To Demonstrate Value
- Pre-answer common process questions with content so prospects experience your value before hiring you.
- Share how inspections or mortgages work to demonstrate your process and expertise in advance.
