264. How To Build a Modern Marketing Strategy - Matt Jones

To learn more about Breakthrough Academy, click here: https://trybta.com/EP264



Stop obsessing over lead generation and start building a real marketing machine. 

In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads.

If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever.

🔥 What You’ll Learn in This Episode

By the end of this episode, you’ll know how to:

• Build a real marketing strategy (not just random tactics or “more leads”)
• Define the right success markers so you know if your marketing is actually working
• Use customer lifetime value to make smarter marketing decisions
• Increase conversions without just pumping more cash into ads
• Position yourself as the go-to expert in your market
• Use 58 ai marketing tools to boost SEO, follow-up, and customer support
• Take the first practical AI step as a contractor today

00:00-Intro

03:35-Defining a Marketing Strategy

07:58-The Truth About Generating Leads

10:10-Defining the Ideal Customer and Screening Process

13:07-Focusing on Customer Lifetime Value (LTV)

25:18-Achieving Consistent Growth and Predictability

30:53-Balancing Lead Generation and Branding

42:37-Implementing a Paid Priority Program for High-Ticket Services