Matt Jones
Founder of Tradie Web Guys and host of The Site Shed podcast, specializing in marketing and conversion strategies for trade and contracting businesses with a background as a plumber and 13+ years running an agency.
Best podcasts with Matt Jones
Ranked by the Snipd community
35 snips
Mar 18, 2026 • 1h 1min
264. How To Build a Modern Marketing Strategy - Matt Jones
Matt Jones, founder of Tradie Web Guys and former plumber turned marketer, shares how contractors can build a modern marketing machine. He covers aligning strategy with operations, screening and qualifying leads, using customer lifetime value, improving follow-up and conversions, and leveraging niching, reactivation lists, and paid priority programs to attract higher-quality clients.
