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Stop obsessing over lead generation and start building a real marketing machine.
In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads.
If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever.
🔥 What You’ll Learn in This Episode
By the end of this episode, you’ll know how to:
- Build a real marketing strategy (not just random tactics or “more leads”)
- Define the right success markers so you know if your marketing is actually working
- Use customer lifetime value to make smarter marketing decisions
- Increase conversions without just pumping more cash into ads
- Position yourself as the go-to expert in your market
- Use 58 ai marketing tools to boost SEO, follow-up, and customer support
- Take the first practical AI step as a contractor today
00:00-Intro
03:35-Defining a Marketing Strategy
07:58-The Truth About Generating Leads
10:10-Defining the Ideal Customer and Screening Process
13:07-Focusing on Customer Lifetime Value (LTV)
25:18-Achieving Consistent Growth and Predictability
30:53-Balancing Lead Generation and Branding
42:37-Implementing a Paid Priority Program for High-Ticket Services
