The Bossticks

The Wellness Mama, Katie Wells - On All Things Wellness, Optimization Of All Areas Of Your Life, Effective Parenting, & How To Build An Online Platform You Control

May 3, 2019
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ANECDOTE

Katie's Start with Health Struggles

  • Katie Wells started Wellness Mama while managing three kids under three and struggling with Hashimoto's disease.
  • She researched her own health issues and shared findings to help other moms, building a supportive community.
ADVICE

Niche Websites Are More Effective

  • Focus on creating a niche platform to stand out and attract a dedicated audience.
  • People prefer specialized content, and Google favors niche sites over general ones.
ADVICE

Own Your Online Platform

  • Build online platforms you fully control like blogs, podcasts, and email lists to avoid dependency on fluctuating social media.
  • Social media should direct traffic back to your owned platform for long-term growth.
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