Masters in Business

Charlie Ellis on the Rules of Investing

Dec 23, 2022
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ANECDOTE

Early Wellington Impressions

  • Charlie Ellis recounts his early interactions with Wellington Management in 1966, highlighting his impression of Jack Bogle and John Neff.
  • Despite recognizing their brilliance, he observed Wellington's declining assets due to investor preference for performance funds.
ANECDOTE

Bogle's Indexing Pitch

  • Jack Bogle's unique argument for indexing at Vanguard: it wasn't investment management (no decisions made) nor sales (clients would come).
  • This rationale barely convinced the board, highlighting the initial resistance to indexing.
ANECDOTE

Index Fund IPO Challenges

  • Vanguard's initial index fund IPO aimed for $200 million but struggled due to the prevailing belief in beating the market.
  • Charging an 8% sales load further deterred investors, guaranteeing underperformance initially.
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