LinkedIn Ads & Strategy for B2B with Anthony Blatner

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Mar 17, 2025

In this discussion, Anthony Blatner, a LinkedIn Certified Marketing Expert and Managing Director of Speedwork, shares his insights on maximizing LinkedIn ads for B2B marketing. He emphasizes the vital role of creative content and consistent branding in forging connections. Anthony dives into effective lead generation strategies, even on tight budgets, and the importance of targeting niche audiences with tailored content. He also highlights the benefits of personal engagement in ads and the intricacies of nurturing leads through well-planned campaigns.

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ADVICE

Custom Photoshoots

Create unique ad creatives through custom photoshoots.
Avoid generic stock photos to stand out from the competition.

ADVICE

Gated vs. Ungated

Use gated content for smaller ad budgets to capture leads for follow-up.
Ungated content works better with larger budgets, enabling retargeting and broader reach.

ADVICE

Thought Leader Ads

Start with thought leader ads, boosting posts from key individuals.
This approach leverages personal engagement, which is more effective than company-branded ads.

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#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - - Intro to Anthony Blatner
(09:35) - - Focusing on LinkedIn and Future Expansion
(13:00) - - Effective Social Media Advertising and Organic Content
(16:24) - - The Overlooked Importance of Creative Content in Advertising
(18:32) - - Targeting Personas with Top-of-Funnel Ads
(25:05) - - Creating Unique and Targeted Content: Pros and Cons
(26:21) - - Lead Generation Strategies for Small Budgets
(30:34) - - Effective Funnel Strategies for Small Budgets
(34:03) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(38:56) - - Building Long-Term Memory with Consistent Branding in Marketing
(41:17) - - The Power of Narrow Focus for Audience Growth
(44:24) - - Content Planning Based on Sales Cycle Length
(46:13) - - Connecting with Anthony Blatner on LinkedIn

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