#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips
Timestamps
- (00:00) - - Intro to Anthony Blatner
- (09:35) - - Focusing on LinkedIn and Future Expansion
- (13:00) - - Effective Social Media Advertising and Organic Content
- (16:24) - - The Overlooked Importance of Creative Content in Advertising
- (18:32) - - Targeting Personas with Top-of-Funnel Ads
- (25:05) - - Creating Unique and Targeted Content: Pros and Cons
- (26:21) - - Lead Generation Strategies for Small Budgets
- (30:34) - - Effective Funnel Strategies for Small Budgets
- (34:03) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
- (38:56) - - Building Long-Term Memory with Consistent Branding in Marketing
- (41:17) - - The Power of Narrow Focus for Audience Growth
- (44:24) - - Content Planning Based on Sales Cycle Length
- (46:13) - - Connecting with Anthony Blatner on LinkedIn
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
