The Volume Vault | A Podcast for Volume Photographers

Worried About Image Theft? You're Focusing on the Wrong Problem.

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Nov 21, 2025
Join Lisa Mallis, Co-founder and COO of PhotoDay, an innovative e-commerce platform for volume photographers, as she shares valuable insights on overcoming the fear of image theft. Lisa emphasizes that worrying about theft distracts from focusing on boosting sales. She reveals how prepay systems can limit revenue and why modern online galleries offer a superior customer experience. Learn about the psychology of higher post-pay sales, the benefits of automated gallery sales, and why strong images drive purchases. Shift your focus to revenue-generating activities!
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ADVICE

Don't Rely On One-Image Prepay

  • Avoid one-image prepay systems because they limit proofing choices and cap sales.
  • Offer multiple images and downloads to increase order value and net revenue.
INSIGHT

Downloads Drive Gross Revenue

  • Downloads make up a large share of online orders and most gross revenue for many studios.
  • Digital products have near-zero print cost and materially improve take-home pay.
ANECDOTE

Client Upgraded After Seeing Digital Gallery

  • Emily recounted a client who bought a single cheap prepay package until she saw Click Studios' all-digitals gallery.
  • After previewing images, the client upgraded to the all-digitals product and paid more willingly.
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