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Lisa Mallis
Co-founder and COO of PhotoDay, an e-commerce platform for volume photographers, with extensive experience building online sales tools, FaceFind technology, and strategies to increase studio revenue.
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Nov 21, 2025
• 47min
Worried About Image Theft? You're Focusing on the Wrong Problem.
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Join Lisa Mallis, Co-founder and COO of PhotoDay, an innovative e-commerce platform for volume photographers, as she shares valuable insights on overcoming the fear of image theft. Lisa emphasizes that worrying about theft distracts from focusing on boosting sales. She reveals how prepay systems can limit revenue and why modern online galleries offer a superior customer experience. Learn about the psychology of higher post-pay sales, the benefits of automated gallery sales, and why strong images drive purchases. Shift your focus to revenue-generating activities!
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