How Marketers Are Creating High Quality Content with AI (That's Not Slop!)

30 snips

Mar 9, 2026

Guest

Adina Timar

Guest

Connor Beaulieu

Guest

Owen (Eoin) / AirOps VP of Growth

Adina Timar, Head of AEO at Weflow, rebuilds competitor compare pages using sales calls and LLM outputs. Connor Beaulieu, Senior SEO Manager at LegalZoom, outlines Project Penny to surface expert attorney quotes at scale. Eoin (Owen) Clancy, VP of Growth at AirOps, presents research and a practical guide for creating high-quality, performance-oriented content for AI search and SEO. They discuss content engineering workflows, sourcing expert quotes, and why quality beats volume.

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INSIGHT

Quality Is The Biggest Content Lever

Content quality is the hardest attribute for teams to get right and the attribute most are skimping on.
Eoin (Owen) says easier generation tools plus many context sources force prioritization; quality now moves the needle most.

ADVICE

Automate Expert Quotes With Project Penny

Do surface subject-matter experts' voices in existing articles to add unique, first-hand expertise.
Connor built Project Penny to auto-identify quote spots, route Slack prompts to attorneys, and insert verified quotes at scale.

ANECDOTE

Attorney Advice Beat LLM On Naming Companies

Connor found an attorney's recommendation that contradicted LLM output about naming businesses.
LLM suggested flashy names but the lawyer advised vanilla legal name plus a DBA for flexibility, showing SME value.

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Eoin Clancy (VP of Growth at AirOps), Connor Beaulieu (Senior SEO Manager at LegalZoom), and Adina Timar (Head of AEO at Weflow) join this live session to talk about how to create high-quality content with AI. Connor walks through a workflow his team built at LegalZoom to automatically source expert quotes.. Adina shows how she rebuilds competitor pages from scratch using sales calls, LLM data, and live competitor analysis. And Eoin shares the research behind why content quality is now the single biggest lever in AI search. If you want to see what content engineering actually looks like in practice, this one is for you.

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Brought to you by:

AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

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