Adina Timar, Head of AEO at Weflow, rebuilds competitor compare pages using sales calls and LLM outputs. Connor Beaulieu, Senior SEO Manager at LegalZoom, outlines Project Penny to surface expert attorney quotes at scale. Eoin (Owen) Clancy, VP of Growth at AirOps, presents research and a practical guide for creating high-quality, performance-oriented content for AI search and SEO. They discuss content engineering workflows, sourcing expert quotes, and why quality beats volume.
