The UX Level-Up

Episode 005 - Content Modeling with Carrie Hane

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Nov 19, 2020
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ANECDOTE

Carrie's Entry Into Content Strategy

  • Carrie Hane found her path into content strategy by accident, starting with database creation for memberships instead of using word processors.
  • Her brain naturally connected structures and patterns, leading her to specialize in organizing content for developers and designers.
INSIGHT

Modeling Organizations, Not Just Websites

  • Modeling your organization as a whole helps unify content across multiple systems.
  • This approach prevents content duplication and supports content delivery through APIs beyond a single website.
ADVICE

When To Use Domain Models

  • Sell domain modeling primarily to startups or early-stage companies to establish their unique position.
  • Provide education to clients so they request domain modeling themselves rather than forcing it.
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