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Carrie's Entry Into Content Strategy
- Carrie Hane found her path into content strategy by accident, starting with database creation for memberships instead of using word processors.
- Her brain naturally connected structures and patterns, leading her to specialize in organizing content for developers and designers.
Modeling Organizations, Not Just Websites
- Modeling your organization as a whole helps unify content across multiple systems.
- This approach prevents content duplication and supports content delivery through APIs beyond a single website.
When To Use Domain Models
- Sell domain modeling primarily to startups or early-stage companies to establish their unique position.
- Provide education to clients so they request domain modeling themselves rather than forcing it.


