BRAVE COMMERCE Commerce Media: Revolutionizing Consumer Engagement
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Nov 26, 2024 
In a thought-provoking discussion, Kevin Shapiro from COTY, Marcia Resnick of Pernod Ricard, and Jessica Goon from Tate’s Bake Shop share their insights on evolving consumer engagement. They dive into the complexities of marketing in an increasingly digital world, emphasizing the need for emotional connections in branding. The trio also highlights the importance of adaptive strategies and collaboration across sectors. Personal stories of bravery add a relatable touch, showcasing the courage needed to innovate amidst challenges.
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Evolve Consumer Engagement Continuously
- Continuously test, learn, and evolve your consumer engagement strategies in real time.
- Combine backward-looking data with forward-looking signals like social trends to stay ahead.
Show Proof to Gain Buy-In
- Gain internal buy-in for new strategies by showing tangible proof instead of lengthy explanations.
- Simplify consumer journeys visually to help stakeholders understand and support new approaches.
Navigating Alcohol Industry Restrictions
- Alcohol commerce media must navigate strict legal restrictions limiting direct data access.
- Maximizing opportunities requires working creatively within regulatory constraints with third parties.