Kevin Shapiro

In a thought-provoking discussion, Kevin Shapiro from COTY, Marcia Resnick of Pernod Ricard, and Jessica Goon from Tate’s Bake Shop share their insights on evolving consumer engagement. They dive into the complexities of marketing in an increasingly digital world, emphasizing the need for emotional connections in branding. The trio also highlights the importance of adaptive strategies and collaboration across sectors. Personal stories of bravery add a relatable touch, showcasing the courage needed to innovate amidst challenges.