Navigating Commerce Media in the Alcohol Industry

BRAVE COMMERCE Live which took place in NYC in May 2024 brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth.

This episode features a live recording from that event and features Marcia Resnick, Head of eCommerce at Pernod Ricard, Kevin Shapiro, SVP, US Consumer Beauty Brands at COTY, and Jessica Goon, CMO at Tate’s Bake Shop in conversation with MikMak’s Kayla Darcey.

In some ways, it has never been easier to connect with consumers, but it has also never been more complicated. Whether via traditional advertising, retail media, influencers, CTV, or the myriad other channels brands need to develop authentic relationships with consumers that fuel commerce. This episode explores how three very different brands approach digital consumer engagement and leave you with new ideas for your own media strategy.

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