The Systems Engineering Podcast Jolly Pradhan Interview - Stop Building the Wrong Thing: Real B2B Innovation Explained
Feb 11, 2026
Jolly Pradhan, founder of End-to-End Innovation Consulting who helps B2B products move from idea to market. She talks about validating customer needs through interviews. She contrasts building the right thing vs building it right. She shares systems-thinking lessons on cross-discipline integration, de-risking with early stakeholders, and practical AI integration and scaling advice.
AI Snips
Chapters
Transcript
Episode notes
Prioritise Core Needs Over Nice To Haves
- Prioritise core customer needs and limit scope to avoid scattered engineering effort.
- Jolly makes teams pick one priority feature so engineers stop splitting time across five projects and actually deliver value.
Integration Can Outweigh Quantified ROI In B2B
- In B2B integration often matters more than pure ROI because customers need seamless workflows.
- Jolly's hiring-AI example succeeded because it integrated with existing ATS systems rather than adding another siloed product.
Hiring AI Built With Recruiters And ATS Integration
- Jolly helped a SaaS hiring product extract soft skills from candidate videos using AI and recruiter input.
- They designed it as standalone functionality but ensured it integrated with customers' ATS to be viable for B2B buyers.