Jolly Pradhan
Founder of End-to-End Innovation Consulting specializing in B2B product innovation and systems thinking, helping companies validate customer needs, de-risk development, and take products from idea to market launch.
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Feb 11, 2026 • 1h 8min
Jolly Pradhan Interview - Stop Building the Wrong Thing: Real B2B Innovation Explained
Jolly Pradhan, founder of End-to-End Innovation Consulting who helps B2B products move from idea to market. She talks about validating customer needs through interviews. She contrasts building the right thing vs building it right. She shares systems-thinking lessons on cross-discipline integration, de-risking with early stakeholders, and practical AI integration and scaling advice.
