The Artificial Intelligence Show #19: Marketing Artificial Intelligence Book
Jun 24, 2022
Dive into the journey behind a groundbreaking book on marketing and AI. Discover how AI tools are revolutionizing marketing strategies, balancing human creativity with machine capabilities. The hosts discuss essential questions to evaluate AI technology and introduce a practical framework for integrating AI into marketing. Explore the creative writing process and the excitement surrounding new learning opportunities in the marketing AI space. This insightful discussion emphasizes a responsible and innovative approach to the future of marketing.
AI Snips
Chapters
Books
Transcript
Episode notes
False Start
- Paul Roetzer attempted to write the book in 2018 but shelved it.
- He felt he lacked the middle part of the story, the practical use cases, due to AI's early stage.
AI-Driven Content
- Use AI tools to inform your content strategy.
- Analyze performance data to identify high-demand topics for writing.
Genius Makers Inspiration
- While on spring break in 2021, Paul Roetzer had a revelation after reading "Genius Makers."
- He rewrote chapter one, incorporating the advancements of deep learning, in a Florida park.
