

The Artificial Intelligence Show
Paul Roetzer and Mike Kaput
The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.
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Mentioned books

220 snips
Mar 26, 2026 • 54min
#206: Building AI Councils That Work, Motivating Passive Adopters, Why Pilots Stall, and Amazon’s AI Slowdown
A sharp look at why AI plans stall inside big companies. They dig into passive adopters vs power users, why handing AI to IT creates bottlenecks, and how job disruption could hit junior roles first. There’s also talk about councils and governance that actually move things forward, what convinces skeptical executives, and why Amazon’s slower rollout may signal caution, not weakness.

234 snips
Mar 24, 2026 • 1h 37min
#205: AI Labs Refocus on Agents and Enterprise, Trump’s New AI Framework, Meta’s Rogue Agent & What 81,000 People Want from AI
AI labs are racing to win the agent and enterprise battle. Politics enters the picture with Trump’s new AI framework and rising public anxiety. A rogue Meta agent sparks security fears. Microsoft reshuffles Copilot leadership. DeepMind unveils an AGI scorecard, while 81,000 people reveal what they really want from AI.

372 snips
Mar 19, 2026 • 59min
#204: AI Answers - What Should Stay Human, AI Pricing vs. Labor Cost, Leapfrogging Digitalisation, Getting Legal On Board & Do Reasoning Models Actually Reason?
Billable hours are in the past, human creativity gets its strongest case yet, and Paul explains what happens when ten AI agents start collaborating like a marketing team. Paul and Cathy tackle 16 real questions on career pivots into AI, the risks of over-reliance on productivity gains, enterprise training personalization, labor replacement pricing, whether AI actually reasons, and what leaders should do with the time AI is giving back.
00:00:00 — Intro
00:05:05 — How do you transition into AI without a coding background?
00:06:03 — What are the best AI skills to learn while job searching?
00:08:56 — Should consultants bill for time spent experimenting with AI?
00:11:44 — How do we make sure AI productivity isn't quietly weakening our thinking?
00:14:17 — What's the best reframe for creatives who see AI as a threat?
00:19:04 — How do you wrangle a Wild West AI free-for-all at your company?
00:20:45 — How do you personalize AI training at the enterprise level?
00:23:41 — How do you get legal stakeholders to enable AI adoption instead of blocking it?
00:28:06 — How will AI adoption pick up in traditional industries like manufacturing?
00:31:24 — Can companies behind on digitalisation leapfrog ahead with AI?
00:34:33 — Will AI companies eventually price based on the labor they replace?
00:37:55 — What is a swarm of agents and why does it matter?
00:43:34 — Do reasoning models actually reason or just predict the next word?
00:46:54 — Should AI companies be regulated to preserve diversity of thought?
00:49:34 — If AI can solve advanced math, why can't it solve technological unemployment?
00:52:40 — How do we make sure AI gives us time back instead of just more work?
Show Notes: Access the show notes and show links here
This episode is brought to you by Google Cloud:
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Learn more about Google Cloud here: https://cloud.google.com/
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315 snips
Mar 17, 2026 • 1h 41min
#203: Anthropic vs. Pentagon Round 3, NYT AI vs. Humans Writing Test, Atlassian’s AI-Era Layoffs & Grammarly's Expert Cloning Scandal
A Pentagon clash puts AI politics, power, and model control in the spotlight. A massive writing quiz stirs debate over machine-made prose. Atlassian’s layoffs raise the stakes for AI and jobs. Amazon outages and a hacked McKinsey chatbot expose deployment risks. Grammarly faces backlash over expert cloning, while autonomous research tools hint at what’s next.

241 snips
Mar 12, 2026 • 59min
#202: AI Answers - AI for Marketing, Sales & Customer Success, Marketing Agent Swarms, Entry-Level Job Disruption, Environmental Impact and AI Privacy
Rapid shifts in marketing and sales workflows as AI can generate full campaigns in minutes and threaten entry-level roles. The rise of agent swarms that act like ready-made marketing teams. Balancing AI adoption with data privacy, security, and environmental impact. Practical questions on measuring efficiency gains, organizing prompts across models, and when to buy versus build with AI.

351 snips
Mar 10, 2026 • 1h 25min
#201: Anthropic vs. Pentagon Round 2, AI Job Impact Study, Services as the New Software & GPT-5.4
A tense tech-policy clash resurfaces as a government blacklisting collides with continued military use of AI. New research claims AI can theoretically handle 94% of knowledge work and sparks debate about job exposure. A venture bet suggests services, not just software, are ripe for automation. Plus a major model release beats professionals on benchmarks and fresh security, copyright, and privacy controversies heat up.

264 snips
Mar 3, 2026 • 1h 29min
#200: Anthropic vs. the Pentagon, OpenAI's $110B Round, Interview with Claude Code’s Creator & Block’s AI-Driven Layoffs
A fast-moving recap of the Anthropic vs. Pentagon showdown and why the deal unraveled. Coverage of OpenAI’s massive $110B financing and new enterprise partnerships. A discussion about Claude Code claiming coding is effectively solved. The fallout from Block cutting 4,000 jobs attributed to AI. Broader concerns about data centers, distillation attacks, and market ripples.

328 snips
Feb 26, 2026 • 1h 1min
#199: AI Answers - Do Custom GPTs Still Matter? AI Output Validation, 2026 Job Disruption, Preventing Burnout, and Build vs. Buy
They debate whether custom GPTs still matter and when to build versus buy. They unpack why AI output validation needs human verification and where agent-building tools stand. They map which roles and skills are most at risk and explain how to prevent AI-driven burnout. They highlight situational awareness as the essential leadership superpower for navigating rapid AI change.

351 snips
Feb 24, 2026 • 1h 33min
#198: Microsoft AI CEO Predicts Job Automation in 18 Months, AI Productivity Evidence, Dario Amodei Interview & Seedance 2.0
A tense debate over a Microsoft AI leader's 12–18 month prediction for white collar automation. A look at the gap between breakthrough AI capability and slow enterprise adoption. Discussion of Dario Amodei's warnings about exponential scaling and compute risks. Coverage of rising AI productivity signals in economic data, a viral copyright clash from ByteDance, and new model and hardware moves from Anthropic, OpenAI, Meta, and Apple.

363 snips
Feb 17, 2026 • 1h 18min
#197: Something Big Is Happening, Claude Safety Risks, AI for Customer Success & High-Profile Resignations
They discuss a viral essay claiming AI is at a tipping point and reshaping work. They outline a new Anthropic report on sabotage and safety risks with advanced models. The conversation covers recent high-profile resignations and shifting hardware plans at major AI labs. They also debate research showing AI often intensifies workloads rather than reduces them.


