Marketing Artificial Intelligence

This book draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs.

Roetzer and Kaput present the current potential of AI and its future impact on marketing, showing how marketers can use AI to run personalized campaigns with unprecedented complexity and simplicity.

The book provides actionable insights and practical advice for implementing AI-driven marketing strategies, highlighting success stories and best practices from leading organizations.

It covers various aspects of marketing, including advertising, analytics, content marketing, customer service, ecommerce, email marketing, sales, SEO, and social media marketing, and offers a roadmap for marketers to navigate the AI revolution.