How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. 

 

In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins. 

 

Hit PLAY to hear: 

• How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀 
• The hero product strategy that powers customer acquisition (and why it works) 
• How to balance Meta performance with smarter channel diversification 
• The retention playbook for products with a long repurchase cycle 
• Why founder stories can outperform polished brand ads 
• How to grow faster by focusing on lifetime value—not just new customers 📈 

 

Key timestamps to dive straight in: 

[05:44] "Dragon’s Den Success Momentum" 

[07:19] "Growth Beyond Customer Acquisition" 

[11:56] "Embracing Hero Product Strategy" 

[14:01] Driving Repurchases Through Storytelling 

[17:05] Diversify Advertising Beyond Meta 

[23:07] Listen to Ed’s Top Tips! 

 

Full episode notes here: https://ecmp.info/585

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