Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.
In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins.
Hit PLAY to hear:
- How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀
- The hero product strategy that powers customer acquisition (and why it works)
- How to balance Meta performance with smarter channel diversification
- The retention playbook for products with a long repurchase cycle
- Why founder stories can outperform polished brand ads
- How to grow faster by focusing on lifetime value—not just new customers 📈
Key timestamps to dive straight in:
[05:44] "Dragon’s Den Success Momentum"
[07:19] "Growth Beyond Customer Acquisition"
[11:56] "Embracing Hero Product Strategy"
[14:01] Driving Repurchases Through Storytelling
[17:05] Diversify Advertising Beyond Meta
[23:07] Listen to Ed’s Top Tips!
Full episode notes here: https://ecmp.info/585
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