

Ed Hamilton
Head of Growth at Seep, a certified B Corp selling eco house cleaning tools, responsible for scaling acquisition, retention and multi-channel marketing as the company targets significant revenue growth.
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Mar 9, 2026 • 32min
How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton
Ed Hamilton, Head of Growth at Seep and builder of their eco cleaning brand, explains how Seep turned Dragons’ Den buzz into a scalable £10M growth plan. He covers hero-product acquisition, balancing Meta ads with diversified channels, using the founder story in creative, and the CRM playbook for long repurchase cycles.


