The Bossticks

Rumi Neely On Being A Pioneer As One Of The First Influencers & Launching One Of The First Owned & Operated Influencer Brands

Sep 17, 2019
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ANECDOTE

Rumi's Early Blogging Days

  • Rumi Neely began her influential blogging journey in 2008 inspired by Scandinavian fashion bloggers.
  • Her boyfriend took most photos early on, helping her gain a foothold in the emerging blog world.
INSIGHT

Influencer vs Entrepreneur Distinction

  • Being an influencer paid by brands is freelance, not entrepreneurship.
  • True entrepreneurship means creating and operating your own business and brand independently.
ANECDOTE

Flexible Creative Workflow

  • Rumi manages her workflow by batching creative tasks like photography based on her mood.
  • She structures office days for fittings but keeps flexible otherwise for inspiration-led work.
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