
Rumi Neely On Being A Pioneer As One Of The First Influencers & Launching One Of The First Owned & Operated Influencer Brands
The Bossticks
00:00
How to Launch Your Product Directly to Consumer Only
When Satine eventually launches product, I think I want to launch it direct to consumer only too. We did something a few years back around with Nordstrom and they didn't put the product out. And then what happened was since they had all that product, this Christmas season passed. The problem is you don't have any of that user data. You don't control your funnel. That's another thing you don't go into retail for: customer data. But yeah, if you were saying like we're basically never on sale unless it's Black Friday, butYeah, if you've already built your brand and made a powerful business right? Then you know how to do it. Like that
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