Millionaire University He Quit Tesla, Bought a $3k Bus, and Turned It Into a 6-Figure Biz | Kevin Throop (MU Classic)
Mar 1, 2026
Kevin Throop, entrepreneur and founder of Toasted Tours who converts buses into Instagram-ready wine-tour vehicles. He describes quitting Tesla, turning a $3k school bus into a lounge-on-wheels, launching with social media, scaling to multiple custom vehicles, and navigating California regulations and unique permitting challenges.
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$3K Bus Turned Into A Boho Wine Lounge
- Kevin bought a 1990 International school bus for $3,000 and converted it into a wine-tour vehicle during COVID.
- He spent about a year and $40k–$60k plus his own labor doing multiple re-dos on floors and lights to make it a living-room experience.
Minimal Research Protects Unique Positioning
- Ignoring competitors can preserve uniqueness and prevent mindset creep that leads to commoditization.
- Kevin intentionally did minimal market research and relied on his personal vision to create an offering unlike existing wine-tour vehicles.
Launch Fast With Visibility Not Perfection
- Do not overcomplicate launch logistics; prioritize visibility over perfect systems when starting.
- Kevin launched with social posts, Facebook groups and Venmo payments, taking bookings via DM before building a website or formal booking system.