Kevin Throop

In this engaging discussion, Kevin Throop, founder of Toasted Tours and former Tesla fleet sales executive, shares his journey from corporate life to creating viral wine tours. He reveals the creative process of reinventing a school bus into a unique tour vehicle and the challenges faced during the pandemic. Kevin also discusses effective marketing strategies on social media, the intricacies of pricing and logistics, and his innovative approach to expanding his fleet with trailer buses. His insights into overcoming legal hurdles and scaling operations make this a must-listen for aspiring entrepreneurs.

Kevin Throop, entrepreneur and founder of Toasted Tours who converts buses into Instagram-ready wine-tour vehicles. He describes quitting Tesla, turning a $3k school bus into a lounge-on-wheels, launching with social media, scaling to multiple custom vehicles, and navigating California regulations and unique permitting challenges.

Kevin Throop, a former Tesla sales star, turned his pandemic pivot into a thriving business with Toasted Tours, transforming a $3K school bus into an Instagram-worthy wine tour experience. He shares his journey of leaving the corporate world, emphasizing the importance of authenticity and creativity in entrepreneurship. Kevin discusses scaling from one bus to a fleet, innovative marketing strategies, and the fun of creating memorable tours, including outrageous ideas like using an 18-wheeler. His story inspires aspiring entrepreneurs to trust their instincts and embrace originality.