Entrepreneurs on Fire How To Use The "Pay-To-Play" Launch Strategy To Have Your Biggest Launch Yet with Jill and Josh Stanton: An EOFire Classic from 2022
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Dec 19, 2025 Jill and Josh Stanton, co-founders of Wealthy Course Creator, specialize in helping course creators amplify their launches. They discuss the innovative 'pay-to-play' strategy, where charging for boot camps can lead to higher-quality leads and recover ad costs. The duo emphasizes the importance of selling outcomes over products and how structuring pitches can align with teachings. They also share tips on keeping events simple, encouraging daily actions for commitment, and using tempting bonuses to increase conversions.
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Paid Bootcamps Raise Lead Quality
- Charging a small fee for multi-day bootcamps attracts more committed, higher-quality leads.
- Paid participants show up, engage, and convert at far higher rates than free leads.
Recover Ad Spend With Low-Priced Events
- Charge $27–$47 for a short paid event to recover most or all ad spend.
- This reduces risk, lets you scale confidently, and improves conversion efficiency.
Run Short Live Events With Daily Action
- Run a 3–5 day online event with ~1 hour daily training and daily action tasks.
- Use Zoom webinars for training and a Facebook group for community and homework.