Josh Stanton

Co-founder of Wealthy Course Creator and entrepreneur who helps coaches and course creators design and launch paid bootcamps and high-converting course offers, sharing launch frameworks and ad strategies.

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Dec 19, 2025 • 34min

How To Use The "Pay-To-Play" Launch Strategy To Have Your Biggest Launch Yet with Jill and Josh Stanton: An EOFire Classic from 2022

Jill and Josh Stanton, co-founders of Wealthy Course Creator, specialize in helping course creators amplify their launches. They discuss the innovative 'pay-to-play' strategy, where charging for boot camps can lead to higher-quality leads and recover ad costs. The duo emphasizes the importance of selling outcomes over products and how structuring pitches can align with teachings. They also share tips on keeping events simple, encouraging daily actions for commitment, and using tempting bonuses to increase conversions.

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