Jill Stanton

Jill and Josh Stanton, co-founders of Wealthy Course Creator, specialize in helping course creators amplify their launches. They discuss the innovative 'pay-to-play' strategy, where charging for boot camps can lead to higher-quality leads and recover ad costs. The duo emphasizes the importance of selling outcomes over products and how structuring pitches can align with teachings. They also share tips on keeping events simple, encouraging daily actions for commitment, and using tempting bonuses to increase conversions.