Marketing Against The Grain This AI Workflow Replaces 10 Hours of Ad Research
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Feb 12, 2026 
Mike Futia, founder of SCALE AI who builds AI tools for e-commerce and ad teams. He explains automating social trend research, scraping TikTok and extracting hooks and themes with AI. He walks through turning those insights into creative briefs and scaling testing. He also discusses where automation helps and where human creativity should stay involved.
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TikTok As The Viral Lead Indicator
- TikTok is the leading indicator for viral creative that brands should monitor first.
- Use organic TikTok trends as the source to test ad hooks and angles quickly.
Demo: Scraping TikTok With Apify
- Mike demoed a tool that scrapes TikTok via Apify then surfaces metrics and transcripts.
- The tool returned 20 gut-health videos with views, likes and comment counts for quick review.
Turn Video Into Structured Marketing Data
- AI can watch video transcripts and extract marketing elements like hooks, theme, and funnel stage.
- That transforms raw clips into structured inputs for briefs and ad ideas.