Using briefs to scale creative testing

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Ep. 400

Can you automate the most painful, time-consuming parts of marketing with AI—without sacrificing creativity or results?

Kipp and Mike Futia (Founder of SCALE AI) dive into Mike’s real-world blueprint for AI-powered social trendspotting and creative production for brands. Learn more on building custom AI tools (no coding experience required), the line between automation and human creative input, and which AI workflows actually move marketing metrics instead of making more work.

Mentions

• Mike Futia https://www.linkedin.com/in/mike-futia-108709126/

• Apify https://apify.com/

• Claude https://claude.ai/

• n8n https://n8n.io/

• Zapier https://zapier.com/

• Make.com https://www.make.com/

• Weavy https://www.weavy.ai/

• Nano Banana https://nanobananaimg.com/

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Resource

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.