Mike Futia
Founder of SCALE AI and builder of AI-powered marketing tools who specializes in automating social trend research and creative workflows for e-commerce and ad teams.
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Feb 12, 2026 • 32min
This AI Workflow Replaces 10 Hours of Ad Research
Mike Futia, founder of SCALE AI who builds AI tools for e-commerce and ad teams. He explains automating social trend research, scraping TikTok and extracting hooks and themes with AI. He walks through turning those insights into creative briefs and scaling testing. He also discusses where automation helps and where human creativity should stay involved.
