Create Tomorrow, The WGSN Podcast 115. Fashion Buying – from Rachel from Friends to TikTok Trends
Aug 27, 2024
Monisha Klar, Director of Fashion at WGSN, shares her expertise on the evolving landscape of fashion buying. She draws parallels between Rachel from *Friends* and modern buying strategies influenced by TikTok trends. Discover how data analytics and AI tools are revolutionizing the decision-making process, helping buyers navigate viral trends and forecast seasonal products effectively. Monisha also discusses emotional challenges faced by buyers and emphasizes creativity amidst the pressures of today’s fast-paced fashion world.
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Rachel Green Inspired Buyers
- Monisha Klar recalls how Rachel Green from Friends was many people's first exposure to the buying profession.
- That comedic portrayal inspired listeners to explore buying as a career path.
From Tastemaker To Data-Driven Buyer
- Buying moved from tastemaker intuition to data-rich decision-making as technology advanced.
- Live streams and TikTok now deliver trends simultaneously to buyers and consumers, compressing lead times.
Respond Rapidly To Viral Moments
- Act fast on viral moments by using quick sketches, CADs, and swatches when full samples aren't possible.
- Accept that QA and fit may suffer in rapid cycles and plan mitigation accordingly.